As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed another episode in their Discovery Sport #WeekendAdventure series.
This installment follows a group of friends as they travel through Bahrain in the Discovery Sport for an exciting weekend adventure to Nurana Island. Using Land Rover’s MYLAND Ardhi mobile app, the trio makes a stop at the Bahrain International Circuit, a 35 minute drive from Manama, where they take part in the adrenaline pumping Land Rover Experience at the Land Rover Experience Centre.
Experience at the Land Rover Experience Centre. Challenging the Discovery Sport’s off-road agility and putting their skills to the test, the adventure enthusiasts continue their 35km journey to Nurana Island where they set up volleyball net for a quick game before camping for the night.
Equipping drivers to take on the various types of terrains available across the region with the Land Rover Discovery Sport, the series saw the automotive brand collaborate with influencers from Morocco, the United Arab Emirates, Oman, Qatar, Lebanon and Saudia Arabia.
Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the #MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.
Rolled out across the region, the Discovery Sport #WeekendAdventure series encourages adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App. The videos are hosted on Land Rover‘s #MYLAND platform and posted across the Land Rover MENA social media channels. The Ardhi Mobile App is also available to download from Apple’s App Store and Google’s Google Play store.