FOR MORE THAN 45 YEARS RANGE ROVER HAS SET STANDARDS IN LUXURY AND CAPABILITY
CELEBRATE 68 ICONIC YEARS BY SHARING YOUR DEFENDER JOURNEYS AND EXPLORING OTHERS FROM AROUND THE WORLDWATCH THE FILM
45 YEARS OF LUXURY, DESIGN AND INNOVATION
MAP AND SHARE YOUR ADVENTURES WITH THE WORLDGet it now
GO THERE. REDISCOVER, WITH LAND ROVER #MYLANDWATCH THE FILM
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world. Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
Terrain Response monitors driving conditions and automatically optimises the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.Watch the film
Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminium body cars because we believe that enlightened ideas are always the most durable.
Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.
Our engines are a product of their environment. Peer under the bonnet of Land Rover, inside the epicentre of expertise that fuels every one of our cars.
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
Ambition believes, action proves. When our team went on the world’s first hybrid expedition along one of history’s most epic routes, we believed our new Range Rover would step up. We have 16,800km of proof.
And this is the vehicle that launched them. Chase the millionth LR4 off the production line and on to Beijing in this transcontinental voyage…
The Range Rover Sport takes on Earth’s largest sand desert. Watch Spanish off-road racer Moi Torrallardona set the new speed record for crossing the Empty Quarter in a production ready SUV.
Driving an LR4 through the forbidding mountains of northern Albania, you realise it’s not such a small world. With the right mindset, experience and equipment, adventure is closer than you think.
Introducing the Transparent Bonnet. A blatant attempt to win over technophiles? You’ve seen straight through us.WATCH THE FILM
Land Rover and Virgin Galactic: two brands famous for pushing the boundaries.
Advanced laser terrain scanning headlamps do more than just illuminate, they calculate the best possible route and engage Terrain Response to get you safely round obstacles, through gaps and over all-terrain.WATCH THE FILM
Remote control is just one indicator of our handle on tomorrow’s automotive technology. As the LR4 Vision Concept demonstrates, we’re into feats not features.WATCH THE FILM
We have ambitious plans for the future. We also recognise that we operate in a resource-constrained world. So we are evolving our business to adapt to these challenges, nurturing the resources and communities on which we depend.FIND OUT MORE